“The weekend squire just came out to mow his lawn” – The Monkees
Few spaces encapsulate a home’s pride than the lawn. A homeowner can put in daily labor to feed, weed, mow, and maintain their lawn. Those who do are rewarded with knowing nods from their neighbors. A verdant lawn doesn’t happen by chance, but through diligent and purposeful work. Long has mowing been a part of the suburban ritual, passing from father to child with the sounds of a million gas engines sputtering to life to bring order and structure to the disorderly and unstructured.
But let’s face it, you’re busy. Your family is busy. And the smell of small engine exhaust just isn’t as romantic as it used to be.

Robot mowers don’t collect grass clippings, so you don’t have to worry about disposing of yard waste. Because they mow more frequently, clippings are tiny and decompose quickly becoming fertilizer for your lawn
A Roomba for your Lawn?
Is a Robotic Lawnmower, like the Kress KR233 we stock at BRIM, like a Roomba. No, not really. The Roomba blindly bumps from wall to wall to vacuum your floor without a clear path of where it is going. On the other hand, a robotic lawnmower from Kress is a precise tool. Not knowing where you are going in the house is fine, it will eventually cover the whole floor. Outside there flower beds, sidewalks, trees, and numerous other obstacles that need to be navigated. You need a device that will do more than bump around. Here is where the Kress has distinguished itself. Gone is the need for proximity wiring laid in the ground to tell the mower where it can and cannot go – Kress is an innovator in the Robotic Lawn Mower field. Their autonomous mowers are rated in acres and no perimeter wire is required to ensure the mower mows the right yard. Mowing like a professional, Kress’ Robotic Mowers provide you with unmanned lawn trimming. Using GPS, a Kress mower always knows where it and where it is going.
Why is a robotic mower better?
Robotic mowers are cool, and you have decided you want one, but maybe you need some help justifying the switch. Here are a few things to help you make the decision and get others on board with you.
- Eliminates yard waste, noise pollution, and reduces the need for fertilizer
- More free time to do what you love with the people you love
- Easily maintain large areas
- Maintain your yard regardless of the time of day or the weather
Justification #1
Because the robot mower cuts the grass more frequently, the clippings are tiny and don’t need to be collected. Instead, they stay on the lawn where they decompose and turn into fertilizer for your yard. This kind of mowing puts less stress on your yard, reduces the need for fertilizer, and keeps your yard looking nicer than traditional mowing. The robot mower is nearly silent, so there is no noise pollution or small engine exhaust, which is becoming more of an issue in our cities.
Justification #2
We all live busy lives. If you have a young family, chances are you are running around to endless school functions and sporting events. Or maybe you have made a few trips around the sun and don’t have the stamina or energy to mow like you used to. Whatever the case, mowers like the Kress KR173 can keep autonomously keep working over one and a half acres whether you are home or not. Using MAP™ (Mowing Action Plan) technology, which gives you control, it can maintain zones independently and efficiently manicure your lawn. You will have extra free time to do what you love with the people you love.
Justification #3
One of our customers recently purchased the larger Kress model to maintain their grass runway. Maintaining the grass on this piece of land normally takes hours every week. These are hours they couldn’t spend flying, The Kress KR236 is programmed to do the work while the customer is up in the clouds.
Perhaps you have an embankment or other large area you need to keep mowed. Where you might have just let that hillside or easement go to seed, you can now set your robotic lawnmower to get the job done.
Justification #4
Here in the Pacific Northwest, you have no doubt planned to mow your yard only to have it pour down rain. That is frustrating when you only have a couple of hours on Saturday to get it done. With a Kress robotic mower, you don’t have to worry about the weather or even the time of day. Because the mower is nearly silent, it can mow through the night without bothering you or your neighbors. And it doesn’t care if it is raining. From the beginning of the growing season in the spring to the end in the fall, your lawn will be freshly mowed. And because it is satellite-guided, you will always have the freshly mowed stripes in your lawn, making your lawn the envy of the neighborhood.

A New Way to Mow
Matching the same precision, pride, and dedication that you’ve shown your lawn, a robotic mower from Kress is a tool you can rely on to keep your lawn trimmed, healthy, and happy. Come into your local BRIM dealership throughout Washington and Oregon and speak with one of our sales team members about your specific property. You might find that a Kress Robotic Mower is just what you need.